Editorial management and content development
Module Number: P65022
Module Leader(s)/Tutors: Beverley Tarquini,
This module takes place during Semester 1
This module introduces you to the work of the editor in contemporary publishing. Through lectures, workshops and presentations from industry speakers, you will explore the strategic role of the editor within the publishing process and the knowledge and skills required for the development of new projects for publishers on a range of platforms. It covers the editorial function in the company, the relationship between editors and authors, content development and editorial project management. Synergies with other publishing functions such as marketing, sales and rights are examined and financial and commercial considerations analysed in depth. Workshops and seminars enable students to relate theory into practice whilst the assessment requires them to work both individually and as part of a small group. Examples of seminar activities include conducting research into a range of markets and competing products, recognising the unique selling points of products and an examination of a publisher’s contract.
Visiting speakers have included Simon Winder (Penguin) on the editor's relationship with the author, Stephen Mesquita (former General Manager of AA Publishing) on the market for travel books, Liz Ferguson (Blackwell Publishing) on journals publishing, and Brenda Stones (former Director of Home Learning in the Education Division at HarperCollins) on the editor in educational publishing.
Feedback from students:
'I really enjoyed this module. The interrelationship between the editorial and other departments was well reflected in the relationship with this and other modules.'
'It has widened my horizons and has given me the ability to look at a global picture of the publishing world.'
'Excellent module, very useful, good aims and interesting content.'
'The assessment was fun and caused everyone to get involved.'
Athill, Diana (2001) Stet Granta Books
Clark, Giles and Phillips, Angus (2004) Inside Book Publishing, 5th edition, London, Routledge.
Davies, Gill (2004) Book Commissioning and Acquisition, 2nd edition, London, Routledge.
Hall, Frania (2013) The Business of Digital Publishing, London, Routledge.
Thompson, John B. (2010) Merchants of Culture, The Publishing Business in the Twenty First Century, Polity Press
Van Emden, Joan and Becker, Lucinda (2010) Presentation Skills for Students, 2nd edition, PalgraveMacmillan
Contributes to: Publishing