Fiction and non-fiction publishing

Module Number: TBA

Module Leader(s)/Tutors: Sarah Franklin,

This module takes place during Semester 2

Fiction and non-fiction are perennially popular business models within the publishing world, and the globalisation and digitisation of the consumer book landscape have only enhanced one of the most dynamic and creative sectors of the industry.

Within this module, you will explore the range and depth of pitfalls and possibilities intrinsic to this ever-changing aspect of publishing. Through a range of guest lectures and taught presentations, you will gain an understanding of the importance of verticals in consumer publishing and as well as the elasticity of the role of the author.

The module will build on and synthesise knowledge from your compulsory modules in order to examine in more depth the implications of brand within this sector of publishing. It will explore the landscape for entrepreneurship by identifying failures as well as successes and interpreting key financial decisions. Students will have the opportunity to construct assessments according to their key interests and will undertake case studies which will reiterate their understanding of the key tenets of fiction and non-fiction publishing.

Indicative Reading:

Baverstock, A. 2015. How to Market Books, 5th edition, Abington: Routledge

Bhaskar, M. 2013. The Content Machine. London: Anthem Press

Blythe, J. 2012. Essentials of Marketing, 5th edition. Oxford: Pearson

Clark, G., & Phillips, A. 2014. Inside Book Publishing, 5th edition. Abington: Routledge

Meerman-Scott, D. 2015. The New Rules of Marketing, 5th edition. Oxford: Wiley

Penn, J. 2014. Business for Authors. London: Createspace

Squires, C. 2009. Marketing Literature. Oxford: Palgrave Macmillan

Contributes to: Publishing