Module Number: P65056
This module takes place during Semester 2
Offering an advanced insight and understanding of the global magazine industry and its evolving business models, this optional module is aimed at students intending to pursue a career in publishing. Through a range of lectures, seminars, workshops, debates and external speakers, students will critically reflect on a range of industry trends, as well as contemporary cultural issues that are significantly impacting the market. Within assignments, students will undertake detailed analysis of the market in order to produce a strategic assessment of how under-performing titles can further innovate. Developing targetted content and marketing and branding ideas, students will evaluate how a chosen title can improve brand reach and circulation while also identifying relevant new revenue streams.
Designing a sample of print and digital editorial pages, students will build up a working knowledge of current industry technologies, as well as develop skills within editorial creation, content planning and storytelling across a variety of platforms.
Contributes to: Publishing