On 15 August, Beverley Tarquini, Senior Publishing lecturer, Byron Russell, Head of Ingenta Connect and Xiaochen Zhang, Deputy Direct or of the Confucius Institute at Oxford Brookes University chaperoned 17 publishing students for a two week summer camp and visit to Beijing International Book Fair. Our partners at Foreign Language Teaching and Research Press (FLTRP) welcomed the group of undergraduate and post-graduate students and arranged a variety of cultural and industry visits.
Read on for reports from some of the students.
by Shannon Magee
Working in Publishing 2018 began with an inspirational keynote speech from Mark Allin, former CEO of Wiley. Mark shared aspects of his journey through the publishing industry, from working in sales and visiting university campuses to his experience as an entrepreneur with Capstone.
by Giorgia De Micheli
On Wed 21 February 2018, Carl Robinson, Senior Consultant at Ixxus, explained how to take on some of the issues that publishers face in building their digital strategies.
At Ixxus, Carl’s focus is on helping clients look at business visions, goals and strategies around their content and tooling to enable flexibility and readiness to meet the ever-changing demands of the digital market. He has worked for Pearson Education, Macmillan Education and Oxford University Press and understands the digital issues that publishers face.
by Franziska Boeswald, MA Publishing student
On the Evening of the 2nd November 2017 we had the chance to get a detailed insight into an underrepresented area within the publishing industry: illustrated publishing. David Graham, MD at Pavilion Books and Greg Hill, MD at Atlantic Publishing gave professionals and aspiring publishers the chance to get a better picture of the current state of this particular branch of publishing.
by Rebecca Burke
In November 2017 fifteen MA Publishing students from the Oxford International Centre for Publishing Studies at Oxford Brookes University joined the Global Academic Stock Planning department for their annual away day
by Ellie Bishop
In 2004, Google launched its Google Library Project, and over the next ten years set about to create digital copies of tens-of-millions of books in co-operation with major libraries around the world. Through Google Books they publicised each title’s bibliographic information and made their contents searchable. In 2014, Judge Pierre Leval and the US Court of Appeals heard the case made by numerous authors against Google for copyright infringement. In this landmark decision Judge Leval found Google’s digital copying to be lawful under the US doctrine of fair use.
by Alessandra Pineda
Freelance digital marketer Camille Mari of camillesolutions talked to the MA Publishing students about the importance of social media—particularly Twitter to build a web presence online. While she said that Facebook is the most used social media platform right now, Twitter is more professional and can help you engage with your audience using a variety of paid automation tools. Camille emphasized that the platform allows you to check on your competitors: “Who are they? Do they have something you don’t? And if they do, learn from them—never copy, but do it better.
by Bethany Lund-Yates
Charley Darbishire, founder of Educake Science, visited Oxford Brookes to describe his experience setting up an online educational platform. Educake is a learning resource focused on secondary science, and is designed to help teachers reduce their workload. It does this by providing thousands of homework and revision questions, which cover multiple curriculums, and are marked by the system itself. Educake also has the benefit of allowing teachers to track their students’ progress, as well as targeting topics that need to be readdressed.
by Simon Phillimore
On the first of March we were lucky enough to have Mariana Morris of Oxford Computer Consultants give a presentation on a most modern phenomenon – digital UX and UI, or to give them their full titles, User Experience and User Interface. Unknown to many of us, each and every day we engage in a UX or interact with a UI, whether we are simply checking Facebook, buying something off Amazon, or writing a blog post.
by Kayla Schoch, MA Digital Publishing
For some, the thought of coding, scripts, and metadata is as horrible as the thought of being one of the publishers that turned down Harry Potter. However, for Priya Packrisamy and Marcos F. Sanmamed—XML Content Specialists at Oxford University Press (OUP)—XML is more than its daunting, digital mask. For them, XML is an essential part of their jobs that allows them to transform publishing from print to digital.