Publishing Blog

Crossover Covers - YA All Grown Up

by Yasminn Brown

Books covers today need to be 'attention-grabbing' (Violet Bramley, 2021) but they also need to signpost to the potential reader 'hey, I'm for you!'.  In this blog post, alumni Yasminn Brown shines a light on the design choices made in the rejacketing of YA books for the adult market. There is of course a cost to rejacketing a title so publishers tend to do this only when they are sure the work has a significant crossover appeal and thus warrants the extra spend. Yasminn has hunted down some interesting contemporary examples of bestselling YA worthy of a new look.

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Edited by .(JavaScript must be enabled to view this email address) on 29 Apr 2021 around 2pm

The Oxdam Book Fair

by Eliza Smultea

This semester, during our 2nd-year undergraduate International Publishing module, over 30 students from Oxford attended the inaugural Oxdam Book Fair, run online and in partnership with the Amsterdam University of Applied Sciences.  

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Edited by .(JavaScript must be enabled to view this email address) on 23 Apr 2021 around 2pm

Getting published while studying

by Daniela Hernandez Villarroel

As a second year BA Media, Journalism and Publishing student, my course provides the opportunity to develop my writing skills - and to get published while I’m studying.

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Edited by .(JavaScript must be enabled to view this email address) on 29 Mar 2021 around 11am

The value of literary festivals - a webinar

by Fraser Smith, studying on MA Publishing Media

On Friday 19 March 2021 OICP, in collaboration with Oxford Brookes Business School, ran an online event, The Value of Literary Festivals. Offering a range of speakers, it gave students, both on the postgraduate and undergraduate courses, the chance to gain a keen understanding of literary festivals and the challenges presented by the global pandemic.

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Edited by .(JavaScript must be enabled to view this email address) on 24 Mar 2021 around 12pm

Working in Publishing 2021

by Giulia Maggiori and Verity Stuart, studying at OICP

This year, the annual Working in Publishing event took place on Tuesday, 5 March 2021. More than 70 publishing professionals engaged in speed-dating sessions with over 80 Oxford Brookes publishing students.

We were delighted to work with Adam Blades, Sarah Franklin and James Spackman on organizing the event, liaising with publishers from across the industry to help bring this exciting event to life.  

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Edited by .(JavaScript must be enabled to view this email address) on 23 Mar 2021 around 2pm

Beth Cox on diversity and inclusivity

by Sophie Terry, studying on MA Publishing Media

Diversity and inclusivity are important topics in any industry, particularly within publishing where there is a large audience reach. A few weeks ago I attended a guest lecture on ‘Creating Inclusive Content’ from Beth Cox, who is an Inclusion and Equality Consultant for children’s book publishing. The talk began with a brief introduction from Beth about the work she does to create inclusive content and how we can bridge the gap for those who are marginalized. 

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Edited by .(JavaScript must be enabled to view this email address) on 23 Mar 2021 around 12pm

Graham Bell on metadata

by Isabelle Zigrand, studying on MA Publishing Media

Publishing students were fortunate to have Graham Bell from EDItEUR speak to us about the importance of metadata for book sales. Metadata is data about data. In the book industry this could be anything from keywords, price, publisher, author brand, reviews by critics, and much more. It includes all information that could be used to help create, describe, trade, promote and sell books. Most importantly, metadata is used by everyone in the book discovery chain – from publishers, retailers, librarians to search engines and especially readers.

I left Graham Bell’s talk aware of metadata’s importance within the industry and with a better understanding of how metadata is used. He talked us through different examples of ONIX (industry standard) codes, showed us what they look like in practice and explained how to read the code. Bell concluded that metadata has become even more crucial during the Covid-10 pandemic, with shops closed and publishers and retailers reliant on online data for their promotional efforts and sales.

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Edited by .(JavaScript must be enabled to view this email address) on 10 Mar 2021 around 11am

An evening with Jens Bammel

by Áine Feeney, studying on MA Publishing Media

On 23 February 2021 I decided to pop into an evening Zoom with Jens Bammel, not realizing that in a short while I would be re-evaluating my approach to my daily agenda. Jens was a warm and welcoming presence and his intention for the talk was to explore the science of higher productivity in the home office, as illustrated by the internet’s greatest influencers: cats!

Jens was Secretary General of the International Publishers Association (IPA) from 2003 to 2015. He originally trained as a lawyer and now works as an executive coach.

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Edited by .(JavaScript must be enabled to view this email address) on 01 Mar 2021 around 8am

Mark Allin seminar

by Alisha Raggatt, studying on MA Publishing Media

After a morning lecture filled with publishing law (who doesn’t love rights at the start of the week?) and an afternoon consisting of approximately four moderately strong coffees and an abundance of critical reading, I dragged myself back to my desk to sit down for our course’s optional ‘Tuesday sessions’. This week the session was led by Mark Allin, a warm man with the energy of Bill Gates who happens to be the former CEO of the global publisher Wiley. Based on this second piece of information alone I knew I could only benefit from (virtually) attending and would feel better eating my pancakes (it was Shrove Tuesday) knowing I had taken steps to help develop my career. It’s always nice to do something more than the quarterly LinkedIn post. 

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Edited by .(JavaScript must be enabled to view this email address) on 19 Feb 2021 around 4pm

Seminar with Mark Allin, former CEO of Wiley Publishing

by Fraser Smith, studying on MA Publishing Media

On Tuesday 16 February 2021 the Oxford International Centre for Publishing hosted a seminar with Mark Allin, the former CEO of Wiley Publishing. This event was attended remotely on Zoom and was available exclusively for both undergraduates and postgraduates. The talk was part of a series, taking place every Tuesday, in which industry professionals offer advice and speak about their experiences.

Full Blog article here

Edited by .(JavaScript must be enabled to view this email address) on 19 Feb 2021 around 4pm

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