by Jaimie Banks
Findability. Discoverability. Granularity. Taxonomy. Those of us studying publishing – and indeed, those already working in the industry – know these words are more than just industry jargon, but it can be difficult to fully understand their meaning and importance in a world gone digital.
by Elaine K. Phillips
The first in a series of lunchtime lectures on digital publishing. Guest speakers from the industry share their strategies for publishing in the digital age.
The remaining students file in for Wednesday's lunchtime lecture, chatting excitedly and pulling out sandwiches to munch on. I flex my fingers. Limbering up is important, especially when you're about to scribble down words of wisdom from Dr Liz Marchant, Head of Science at Pearson. Her title causes a knowing chuckle amongst my digital group - we lucked out, our brief is to develop a digital product based on Pearson’s KS3 Science book. This is going to be so very, very useful. We were right, well... sort of.
by Emily Wells
Publishers can be ambivalent when it comes to digital products; both excited by the possibilities and concerned about return on investment. But the ever increasing accessibility of technology means there is little excuse to sit back and wait till we’re brave enough.
One of our MA students gives her summary of the recent Oxford Publishing Society event hosted at Brookes.
by Elaine K. Phillips
Scott Pack, the Observer-dubbed Most Powerful Man in Publishing, is secretly a game show host.
He stands in front of a classroom at Oxford Brookes University. Two book cover images are projected on the screen. Of the fifty-plus MA Publishing students in the room, not one of us has heard of either book.
‘Pick which one has a success story’, Scott says, ‘or you’re out. The last one in wins.’
by Helen Wishart
I suspect the same was true for the majority of us who attended her seminar.
Let’s face it, publishing is a geek’s world. But as Louise describes her role, Publicity Director at HarperCollins, she makes us feel it is the cooler, sexier, sibling department to marketing and the most exciting place to be.