Tue 7 November 2006 at 10.00 am
Maximising the Potential of Your Books Programme
A review of online marketing techniques and e-book solutions
ALPSP (The Association of Learned and Professional Society Publishers)
Taking Place: British Dental Association, 64 Wimpole Street, London W1G 8YS
Designed to provide practical solutions and ideas based on actual experience, this seminar for publishers of academic monographs considers the best ways of extending marketing techniques and how best to use online techniques. It covers both traditional, tried and tested marketing methods as well as looking at ways of making online book content reach beyond conventional markets.