Tue 24 November 2015 to Wed 25 November 2015
Publishing Strategy Toolkit
Kay Symons (formerly publishing director and MD of Heinemann Secondary and Vocational, now publishing consultant and trainer)
Taking Place: The Executive Suite, Oxford Brookes University
This two-day introduction to crucial competitive strategic thinking for print or digital publishers is for anyone charged with maximising the success of a list or market segment and competing effectively,
In two intensive days participants learn how to:
- be clear about their overarching goals and those of the organisation they work in
- analyse the opportunities and competitive environment in their market
- identify the important strengths of their organisation
- generate strategic options and choose the most successful
- create financial plans which tell the strategic story
- plan for an uncertain future
- communicate plans concisely and effectively
The input will come from business school models to help structure thinking, combined with experience of successful (and unsuccessful!) strategic approaches from the real world of publishing.
By the end of the course, participants will be familiar with a wide range of approaches to strategy and have practical guidelines for choosing those which will help them to address their own key strategic issues most effectively.
The teaching approach is a stimulating combination of presentations and practical exercises with feedback, challenge and discussion, with the emphasis on participant interaction and application to their own real strategic questions. Participants leave with a wealth of new ideas and the confidence to take their publishing to the next level.
Publishers, commissioning editors, publishing managers and anyone else responsible for publishing strategy within educational, academic, professional or trade publishing.