Wed 9 February 2011 at 11.00 am
The ActiveTeach Product: - from strategy to creation
Marc Bloch (Head of Digital Publishing for Secondary Education, Pearson)
Taking Place: Brookes Tonge: Room T315
ActiveTeach was a landmark product for Pearson. The launch of ActiveTeach changed the entire market dynamic, making an equivalent digital component essential for any new course.
This product will be demonstrated during the talk, which will cover the development of the idea and the execution of the product creation.