Thu 10 April 2014 at 9.00 am

The Price is Right - London Book Fair seminar

London Book Fair

Earls Court

Taking Place: Thames Room

The growing prominence of ebooks has highlighted the importance of pricing and understanding its effect on sales. What are the strategies and tactics around pricing being adopted by publishers? How are publishers using analytics to inform their decisions? What is the impact on customer behaviour of reducing prices for daily sales or promotions?

A panel of experts from publishing and retailing considers the issues and shares their experience.

The seminar will be chaired by Angus Phillips, Director of the Oxford International Centre for Publishing Studies at Oxford Brookes University. His books include the forthcoming new edition of Inside Book Publishing (with Giles Clark) and the newly published Turning the Page: The evolution of the book. He is the Editor-in-Chief of the publishing journal Logos. He has degrees from Oxford and Warwick universities and before joining Oxford Brookes he ran a trade and reference list at Oxford University Press. He was a judge for the Bookseller industry awards in 2013.

James Huggins is the MD and Co-Founder of Made in Me, a digital media company exploring new ways for the very best children's stories and characters to reach the audience they deserve. Their projects include the BAFTA-nominated Sneak app and The Land of Me as well as Me Books, an award-winning picture book app and shop that has been downloaded more than 400,000 times and distributed more than 1 million books since launch. James has been involved in starting, building and running creative businesses for the last 10 years. Previously James was the MD of Escape Studios, a company he helped grow from a start-up to become one of the foremost visual effects academies in the world.

Lindsey Mooney is Vendor Manager for Kobo in the UK, where she is responsible for content acquisition and building the company’s ties with publishers. After starting out as a book buyer across a number of categories, she moved into in the digital sphere, where her achievements include launching Little, Brown’s e-commerce site, working with the Book Depository on B2C fulfilment for indie bookshops, and helping to create Anobii’s ebook service.