Past Events | Oxford Publishing Group Training Courses

Tue 1 March 2016 at 10.00 am

Google Analytics

Tom Scholes

Taking Place: King’s Centre, Osney Mead, Oxford

Tom Scholes is founder and Director of Grove Street Media, supplier of digital assets to the publishing industry, and Associate lecturer at Oxford Brookes University

This one-day introduction to Google Analytics (GA) is aimed at anyone interested in the practical aspects of implementing and using GA, from understanding the terminology surrounding it, through to advanced reporting techniques.  The course also includes example strategies for evidence-based digital publishing.

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Type of Event: Publishing | Oxford Publishing Group Training Courses

Tue 9 February 2016 at 10.00 am

Content marketing for publishers

Alison Jones

Taking Place: King’s Centre, Osney Mead, Oxford

Alison  had a long career in publishing, during which she helped pioneer digital publishing.  She is now a business and executive coach, content consultant and publisher. 

Traditionally publishers have viewed content as the preserve of editorial, and marketing has been focused on increasing sales of that content. Content marketing brings editorial and marketing mindsets together to create a powerful way of engaging and exciting readers, building direct relationships and improving discoverability.

But to be deliver these results, content marketing needs to be carefully planned: what content and what channels are right for your target market? What content can you create or curate and what are you already producing but not using effectively? How do publishers navigate this blurred lines between editorial and marketing? Who is doing this well, and how? Where should you begin?

This course provides a framework for planning content marketing campaigns across a variety of platforms, including tools for implementation and evaluation. There is a strong workshop element, and delegates will leave the day with an actionable plan for a campaign of their choice.

Audience: editors and marketing professionals at all levels.

Price: £195

Type of Event: Publishing | Oxford Publishing Group Training Courses

Thu 4 February 2016 at 10.00 am

Taking Control of Permissions: A Practical Guide to Clearing Permission to Use Third Party Content

Clare Hodder and Ruth Tellis, Rights2 Consultants

Taking Place: The King's Centre, Osney Mead, Oxford

  • Do you find the process of seeking permissions time-consuming and chaotic?

  • Are you confused when trying to interpret licences correctly?

  • Have you found it difficult to ensure you are compliant with licence terms?

  • As digital publishing develops, more and more asset types are being included in publishing projects, and they all require licenses from their respective rights holders (often multiple per asset) before they can be used. This highly practical course is designed to steer you through the increasingly complicated minefield of clearing permissions when using third party content.

    This one-day course will help demystify the process of obtaining permission, proving an insight into

    the language and meaning of licence terms, and help you to ensure your business is compliant in the

    use of third party material.

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Type of Event: Publishing | Oxford Publishing Group Training Courses

Wed 3 February 2016 at 10.00 am

Rewriting and Substantive Editing

Andrew Steeds

Taking Place: The King’s Centre, Osney, Oxford

Increasingly, texts pose greater challenges than editors would expect to find in their standard copy-editing activity. How do you make a case for more-substantive editing than had been envisaged for a text? How do you set about reworking a text that doesn’t work in its submitted form? And how do you do so while keeping the person or people responsible for writing it on board? These, and other, questions are explored in Rewriting and Substantive Editing, a training course that presents ideas and strategies for making the process of rewriting less daunting than it can at times appear to be.

Course outline:

  • Identifying problems and considering solutions
  • When sentence construction breeds confusion
  • Adjusting the level of a piece of rewriting
  • Clarifying the message of a text
  • Maintaining the author's voice
  • The pros and cons of bullet points
  • Approaches to cutting text
  • Editing text written in English as a second language
  • Considering jargon and specialist vocabulary

Date: Wednesday 3rd February 2016

Venue: The King's Centre, Osney Mead, Oxford

Tutor: Andrew Steeds has a background in writing and editorial consultancy. In addition to his work for the Migration Museum Project, he runs two companies – Simply Put Ltd and the Writing Clinic – that work with organisations to make public written communication clearer and more accountable. His work for both companies involves writing, project management, consultancy and training. He started off working as a teacher before going on to work in educational research and educational publishing. He was heavily involved in the publication of the then Department for Education and Skills’ adult core curriculum documents, including manuals on working with refugees and asylum seekers, and with EAL learners (learners with English as an additional language).    

Price: £150


Type of Event: Publishing | Oxford Publishing Group Training Courses

Thu 14 January 2016 at 10.00 am

eBook Design and Production

for Publishers, Editors, Typesetters and Freelance designers or anyone familiar with InDesign.

Chris Jennings

Taking Place: Oxford Brookes University, Publishing IT Suite


This short 1 day (10am to 4.30pm) course is intended for anyone who is familiar with book design for print but need to understand the implications when eBooks are required.

Location and Facilities

The course will take place in the Publishing IT suite in the Tonge Building at Oxford Brookes University (Gypsy Lane Campus). The room is equipped with 42 iMacs and lecturer projection. The MACs have all the latest software including Adobe Creative Cloud (InDesign, InCopy, Photoshop etc), HTML editors, scripts for ePubs and multimedia editing tools. Google drive is installed so that delegates can save work to be retrieved at a later stage.

Skills Level Expected

Experience of InDesign or other page layout software would be useful but not essential.

Course Objectives

After attending this short course, delegates will:

  • appreciate the workflow options including web first and XML
  • understand the choices available to publishers when publishing content to multiple platforms
  • become familiar with the available technologies to deliver eBooks
  • understand the different formats of eBooks and how to create them
  • be able to use page layout software with an awareness of output options

Price for the course: £160

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Type of Event: Publishing | Oxford Publishing Group Training Courses

Tue 24 November 2015 to Wed 25 November 2015

Publishing Strategy Toolkit

Kay Symons (formerly publishing director and MD of Heinemann Secondary and Vocational, now publishing consultant and trainer)

Taking Place: The Executive Suite, Oxford Brookes University

This two-day introduction to crucial competitive strategic thinking for print or digital publishers is for anyone charged with maximising the success of a list or market segment and competing effectively,

In two intensive days participants learn how to:

  • be clear about their overarching goals and those of the organisation they work in
  • analyse the opportunities and competitive environment in their market
  • identify the important strengths of their organisation
  • generate strategic options and choose the most successful
  • create financial plans which tell the strategic story
  • plan for an uncertain future
  • communicate plans concisely and effectively

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Type of Event: Publishing | Oxford Publishing Group Training Courses

Mon 14 September 2015 at 10.00 am

Try Programming

Emma Barnes, CEO Bibliocloud

Taking Place: The Tonge Publishing IT Suite, Oxford Brookes University

Frustrated by watching other people become more technically literate than you? Ever wanted to try your hand at real programming? This course is designed to show you that modern programming doesn’t have to be a frightening leap into the dark. It teaches you how to develop and deploy a real web application with Ruby on Rails, the open-source web framework that powers top websites such as Twitter, Hulu, and Yellow Pages. 

Taught by the team who developed the Futurebook award-winning, this hands-on course will give you the opportunity to create your own web application for storing and displaying book metadata. You'll be guided step-by-step, learning important concepts and techniques through demonstration and practice.  We will assume that you have no prior experience of programming, although you should be familiar with what HTML is and unfazed by using a computer. By the end of the course you will know how to structure and write your own Ruby on Rails app, and how to publish it to the web.

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Type of Event: Oxford Publishing Group Training Courses

Thu 19 March 2015 at 10.00 am

Finance Refresher

Building on What You Know (and What You Don’t!)

Philip Shaw and Helena Markou

Taking Place: The King’s Centre, Osney, Oxford

Many people working in publishing have budget responsibilities, whether in editorial, marketing, or production departments. But most publishers have little or no financial training and simply learn what they need to know on the job. The result is that they might have a good understanding of their own projects, but have no real idea of how this fits into the bigger picture of their company’s finances.

The Finance Refresher course is for anyone with financial responsibility who wants to feel more confident about the financial work they do and who wants a better understanding of balance sheets, P&Ls, and the financial implications of their work. It will cover all the principal financial aspects of publishing, including the finance of digital projects, and will answer all those questions publishers don’t want to reveal that they don’t fully understand!

Delegates will gain an understanding of four key areas: business models and the financial principles used in developing a publishing programme; the financial tools commonly used in the management of a publishing business; the interpretation of financial statements; and the valuation of publishing assets.

  • Philip Shaw is from Bertoli Mitchell LLP and is also Associate Lecturer, Oxford International Centre for Publishing Studies
  • Helena Markou is Senior Lecturer, Oxford International Centre for Publishing Studies

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Type of Event: Publishing | Oxford Publishing Group Training Courses

Tue 17 March 2015 at 10.00 am

Copyright Masterclass

Please note the new date.

Simon Littlewood, Joss Saunders, Beverley Tarquini

Taking Place: Four Pillars Hotel, Oxford

Copyright, the bedrock of the publishing industry and of authors’ livelihoods, has never been more under threat in the modern era, and questions are being asked in a range of jurisdictions about whether current frameworks are fit for purpose. Change is already under way, and further change is inevitable. The issues surrounding copyright have never been more complicated and keeping abreast of the latest developments is a challenge for everyone in publishing.  At a moment when the new European Commission has ordered a comprehensive review of copyright, this new course addresses that challenge not only from a legal and editorial but also from a commercial point of view, reminding us that copyright and its future are the concern of everyone in the industry.

To reflect this range of perspectives, it will be taught by Joss Saunders, a pre-eminent copyright lawyer, Simon Littlewood, a leading industry practitioner, and Beverley Tarquini, Senior Lecturer at OICPS.

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Type of Event: Oxford Publishing Group Training Courses

Thu 29 January 2015 at 8.59 am

Project Management

Anne Waddingham (Professional editor and trainer in publishing services; Advanced and Registered member of SfEP)

Taking Place: The King’s Centre, Osney, Oxford

This one-day workshop gives an overview of the range of tasks involved in managing a publishing project and how they can be handled, highlighting the skills and qualities needed and discussing how to develop them. Through group discussion and practical exercises, you progress through a theoretical project from typescript to printer-ready files. The course encourages a problem-solving approach while focusing on the key tasks: assessment; contracts and estimating; communication; planning; briefing copyeditors, proofreaders, illustrators, designers, picture researchers, indexers and typesetters; keeping within budgets and schedules; giving feedback; managing the handover; and planning your next move. This course will be certified by the Society for Editors and Proofreaders.


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Type of Event: Oxford Publishing Group Training Courses

Wed 14 January 2015 to Fri 16 January 2015

Creative Entrepreneurship

Creative Entrepreneurship is an exciting and innovative course for anyone who wants to learn how bringing together creative, digital and entrepreneurial skills will make a real difference to their job and ensure greater success in the publishing world. The three-day residential course will be led by expert publishing staff from OICPS together with a group of inspirational industry speakers who will challenge mindsets, help generate new ideas and explore new ways of thinking that can be directly applied in the work place. Be open to new ideas, learn from other media, think in new ways about new products and ensure your opinions get heard, so that your great ideas see the light of day.

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Type of Event: Publishing | Oxford Publishing Group Training Courses

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