Publishing News | European Publishing
Judging a Book by Its Cover: Fans, Publishers, Designers, and the Marketing of Fiction (Ashgate), edited by Nicole Matthews and Nickianne Moody, includes the articles 'How Books are Positioned in the Market: Reading the Cover' by Phillips, and 'Book Marketing and the Booker Prize' by Squires, alongside other chapters on Penguin Books, the interactions between film and books, and the use of covers in Internet bookstores.
Angus Phillips, Director of the Oxford International Centre for Publishing Studies, spoke at the Slovenian Book Fair in Ljubljana on 28 November 2007. He gave a lecture entitled, ‘Does the Book have a Future?’ He also gave a lecture on journals publishing at the University of Ljubljana.
Claire discussed 'the dark arts of marketing' with presenter Mariella Frostrup and critic John Sutherland, which her new book Marketing Literature: The Making of Contemporary Writing in Britain analyses in detail.
The discussion is available from the BBC's website on Listen Again, approximately 13 minutes into the programme.
Students from the MA Publishing courses at Oxford Brookes University visited the Frankfurt Book Fair in October 2007. At the Fair they had meetings with a range of publishers large and small, including Random House, Orion, Usborne, A&C Black, Pearson Education, Infinite Ideas, Playbac, New Internationalist and Guardian Books. They also visited the Gutenberg Museum in Mainz.
Marketing Literature: The Making of Contemporary Writing in Britain is a study of the publishing of contemporary writing in Britain. It analyses the changing social, economic and cultural environment of the publishing industry in the 1990s-2000s, and investigates its impact on genre, format, packaging, authorship and reading. It includes case studies of Irvine Welsh's Trainspotting, Louis de Bernières's Captain Corelli's Mandolin, Arundhati Roy's The God of Small Things and David Mitchell's Cloud Atlas, and significantly extends our understanding of the circulation of literary fiction in a period of notable change.
Filed Under European Publishing
In Medienwirtschaft (Issue 4/2006), a major magazine serving the publishing and media sector in Germany, Steffen Hillebrecht of HTKW Leipzig has written about the European Master in Publishing. The full article is available here.
Filed Under European Publishing
Thirty-two postgraduate students and three members of staff attended Frankfurt Buchmesse 2006, which is the biggest book fair in the world. Students met with a variety of publishing companies, including Berg, Nelson Thornes, Infinite Ideas, Attwooll Associates, Usborne Publishing (pictured, with Elizabeth Wright of Usborne) and Pearson Education. They also had the opportunity to discuss work experience and career opportunities, and to discover more about global trends in the publishing business.
During the trip to Germany, students and staff also went back in publishing time to visit Mainz, home to the fifteenth-century printing press and its inventor Gutenberg.
Potential postgraduate applicants to the Oxford International Centre for Publishing Studies are warmly invited to attend the Postgraduate Fair on Wednesday 18 October 2006. Find out more about the MAs in Publishing, International Publishing, Publishing & Language, Interactive Media Publishing and the European Master in Publishing.
Please join us at the Arts & Humanities stand from 4.30pm to 6.30pm. At 5.30pm, there will be a Q&A session with the MA Course Leader.
At the invitation of the Oxford Russia Fund, Claire took part in The English Literature Project, which aims to introduce Russian university teachers of English Language and Literature to works of contemporary British fiction. The seminar, which is in its second year, is led by Karen Hewitt of the University of Oxford and Boris Proskurnin of Perm University, and was attended by approximately 100 Russian delegates. During the seminar, 6000 copies of books, bought by the Oxford Russia Fund and delivered to Russia by Blackwell's, were distributed to attendees.