The ActiveTeach Product: from strategy to creation
Podcast episode: 33
Mark Bloch (Head of Digital Publishing for Secondary Education, Pearson)
ActiveTeach was a landmark product for Pearson. The launch of ActiveTeach changed the entire market dynamic, making an equivalent digital component essential for any new course.
This product is demonstrated during the talk, which covers the development of the idea and the execution of the product creation.
Further information about ActiveTeach can be found on the Pearson web site
If you prefer you can download mp3 version here