Why Print on Demand is (or should be) part of every publisher’s strategy
Podcast episode: 32
Suzanne Wilson-Higgins has over 20 years experience in publishing, bookselling, print-on-demand and ebooks. In January 2011 she was appointed Sales & Marketing Director at Lion-Hudson plc a publisher of Christian books and general books based on a Christian ethos for adults and children. As Commercial Director at Lightning Source UK Ltd, she launched print on-demand and e-book services to the UK market in 2000 and over 9.5 years developed the business from start-up to a broad customer base across Europe. Previously she served 5 years on the board of bookseller and library supplier BH Blackwell Ltd with responsibility for electronic service development, marketing and publisher relations. And prior to that served 5 years with Reed-Elsevier plc subsidiaries commissioning business books, auditing digital rights, and championing digital publishing. Suzanne has also undertaken projects for leading internet retailer The Book Depository and an electronic technology service provider the Ninestars group based in India.
If you prefer you can download mp3 version here